About Us

The Story Behind Laura Peter London

Who We Are

We are Laura & Peter, the founders of Laura Peter London — a brand built on passion, creativity, and a deep love for fashion.
Ten years ago, what started as a small idea turned into a growing business that now serves thousands of customers across the UK and beyond.

For us, fashion is more than clothing — it’s a way to express confidence, personality, and individuality. Our mission is to help people feel empowered, beautiful, and comfortable in what they wear.

Our Journey: From Passion to Brand

With a combined background of over 10 years in the fashion and e-commerce industry, we decided to build a brand that reflects who we are:

  • Stylish

  • Customer-first

  • Trend-driven

  • Quality-focused

We started this store because we saw a gap: customers wanted modern, premium-feeling fashion without the high-end price tag — combined with personal service and a brand that truly listens.

Over the years, we have learned what matters most to customers, and we have shaped our brand around those values.

What We Stand For

1. Personal Approach

We care about the person behind every order.
Whether someone needs help choosing the right size, finding the perfect fit, or asking questions about delivery — we respond with patience, care, and honesty.

2. High-Quality, Carefully Selected Pieces

We handpick each item in our collections.
Every product must meet our standards before it appears in our store.

3. Transparency & Trust

No hidden surprises.
We communicate clearly, deliver consistently, and stand behind our products.

4. Fashion as Self-Expression

We believe everyone should feel confident in their style, regardless of age, size, or background.

 

Why Customers Choose Us

Over the last 10 years, thousands of customers have trusted us because of:

  • Our fast, friendly, and personal service

  • Our commitment to quality

  • Our passion for style and modern trends

  • Our reliability as a UK-based brand

  • Our clear communication and transparency

We’re not just an online store — we’re a team that genuinely cares about every single customer.

Our Connection to London

London inspires our brand daily.
Its fashion streets, culture, diversity, and energy shape the collections we choose and the identity we build.

Our Promise to You

At Laura Peter London, we promise to continue growing, improving, and delivering fashion that makes you feel amazing.
We are proud of the community we’ve built, and even more proud that so many people trust us with their style.

We look forward to being part of your wardrobe — today, tomorrow, and for many years to come.

Thank You for Being Part of Our Story

With love,
Laura & Peter
Founders of Laura Peter London